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PPC
Snapchat outlines Three Es for advanced marketing measurement
Snapchat explains how Execution, Experimentation and Evaluation help brands track campaign performance in a privacy-compliant manner.
Anu Adegbola | May 16, 2024 at 1:57 pm ET
PPC
Snap revenue rises 5%, after change in ad strategy
Snap shifted its advertising strategy to focus on direct response ads last year, resulting in lower sales during the first half of 2023.
Nicola Agius | Feb 6, 2024 at 6:12 pm ET
PPC
PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
If you expected a boring year, you were wrong. Let's explore the most significant changes and updates in PPC that happened in 2023.
Nicola Agius | Dec 28, 2023 at 8:00 am ET
PPC
Snapchat is testing an ad-free subscription
A new $10.50 monthly tier offers users the ability to explore the platform without disruption from Story and Lens ads.
Nicola Agius | Nov 22, 2023 at 12:04 pm ET
PPC
Snap revenue up 5%, promisesbetter ROI for advertisers
The company continues to invest in AI and ad platform improvements to generate higher returns for advertisers.
Constantine von Hoffman | Oct 25, 2023 at 12:36 pm ET
PPC
Survey: Marketers reducing ad platform investments
Meta is experiencing the largest increase in expected investment, while Google will be flat, according to a Search Engine Land survey.
Chris Elwell | Oct 24, 2023 at 2:20 pm ET
PPC
Microsoft signs deal to serve sponsored links in Snapchat’s My AI
"Highly relevant" ads will be served to Snapchatters when they use My AI to search for related queries.
Nicola Agius | Sep 25, 2023 at 1:43 pm ET
PPC
Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
Nicole Farley | Jan 6, 2023 at 10:16 am ET
Snapchat
BigCommerce teams up with Snapchat for a new app
The new app enables U.S. merchants of all sizes to directly integrate their store and sync catalogs.
Nicole Farley | Nov 2, 2022 at 3:06 pm ET
Snapchat
Snap partners with Amazon for new AR shopping experience
Amazon isn't new to AR shopping, but a partnership with Snap means access to a younger crowd, more comfortable with the tech.
Nicole Farley | Nov 2, 2022 at 2:45 pm ET
Snapchat
Snapchat now offers Dynamic Ads for Travel
Snapchat appeals to brands on the heels of a post-pandemic bounce back to travel with the introduction of dynamic ads.
Nicole Farley | Jun 2, 2022 at 1:07 pm ET
PPC
Google and Bing halt all ad sales in Russia
The platforms already suspended ads from Russian state media; but, as the conflict in Ukraine intensifies, are now stopping all ads from serving to Russia-based users.
George Nguyen | Mar 4, 2022 at 10:50 am ET
PPC
TikTok’s brand safety center consolidates transparency updates, announcements and partnerships
As TikTok builds out more monetization opportunities to win over creators, this resource may be a convenient reference for brands to understand the platform’s brand safety options.
George Nguyen | Feb 16, 2022 at 3:57 pm ET
PPC
Snapchat introduces attributable mid-roll ads for Snap Stories
Being able to tie conversions from these ads to a particular creator can help advertisers understand their ROI.
George Nguyen | Feb 15, 2022 at 10:47 am ET
Local
YouTube to automatically link to places mentioned in videos
Places Mentioned will be available on the Android and iOS YouTube apps for food and drinks videos where YouTube can detect places.
George Nguyen | Dec 14, 2021 at 12:25 pm ET
PPC
Why consumer privacy is Google’s ace in the hole
Google's ad business changes mean that advertisers should prepare and tap into their first-party data to stay ahead.
Adam Dorfman | Nov 23, 2021 at 10:00 am ET
PPC
Makes you miss the ‘Don’t be evil’ days; Tuesday’s daily brief
Plus, Facebook's aging user base and what it means for advertisers.
George Nguyen | Oct 26, 2021 at 10:00 am ET
Content
Data, data, data, data rockin’ everywhere; Friday’s daily brief
Plus, set your inclusion attributes in Microsoft Advertising
Carolyn Lyden | Sep 24, 2021 at 10:00 am ET
The key to more conversions is to stop disappointing your customers; Wednesday’s daily brief
Plus, PPC targeting tactics for every stage of the funnel
Carolyn Lyden | Aug 18, 2021 at 10:00 am ET
Paid social
Top social media monitoring capabilities for brands
Social media monitoring tells the story of consumer, competitive, and market intelligence over time. Understanding the capabilities of your social media tools is critical.
NetBase Quid | Aug 11, 2021 at 7:00 am ET
Ecommerce
Instagram is adding more e-commerce support with ads in the Shop tab
The test is currently limited to a handful of retailers in the U.S., but the ads, which are already showing domestically, will be rolling out globally to users in the coming months.
George Nguyen | Aug 10, 2021 at 3:18 pm ET
Apple
What we learned about YouTube’s “Right to Monetize”; Tuesday’s daily brief
Plus, Apple updates its Maps and standalone Gmail campaigns are becoming read-only on July 1.
George Nguyen | Jun 8, 2021 at 10:00 am ET
Google News
Will YouTube’s new ToS increase ad inventory and lower prices?; Tuesday’s daily brief
Plus, rainbow-colored map pins, Google News Showcase on desktop and more.
George Nguyen | May 25, 2021 at 10:00 am ET
Google Maps
YouTube may start showing ads on non-monetized videos; Snapchat launches Public Profiles for Businesses; Monday’s daily brief
Plus, Google expands ways to reach new and returning app users and update in-app event tracking
Carolyn Lyden | May 24, 2021 at 10:00 am ET
Snapchat
5 mega-trends transforming the future of digital marketing
These five areas have changed the world for both B2B and B2C marketers.
Oracle Advertising and Customer Experience | Apr 15, 2021 at 7:00 am ET
Google algorithm updates
In search of your most memorable moments; Monday’s daily brief
Plus, only YouTube and Reddit have seen much usage growth since 2019.
George Nguyen | Apr 12, 2021 at 10:00 am ET
Apple
Check your YoY reporting and how to set HARD, DUMB or FAST search marketing goals; Monday’s daily brief
Plus, ORM strategies when attack sites strike and Facebook says the algorithm isn't the ONLY one to blame
Carolyn Lyden | Apr 5, 2021 at 10:00 am ET
Apple
Facebook blocks Trump for remainder of term while Twitter sets permanent ban
Numerous advertisers have paused their social media campaigns over the events at the Capitol.
Barry Schwartz | Jan 11, 2021 at 11:27 am ET
Content
Social Shorts: Snapchat’s TikTok rival is here, Facebook teams with BBB for ad reviews
Snapchat puts the “Spotlight” on top Snaps, will pay creators Snapchat has launched Spotlight to feature the best Snaps in a new feed aimed squarely at countering rival TikTok. Creators whose videos are selected can “earn a share of more than $1 million that we’re distributing to creators every day!,” said the company. Creators can […]
Ginny Marvin | Nov 30, 2020 at 9:00 am ET
Content
Social Shorts: Instagram pegs Reels and Shop, Pinterest’s engagement metric, TikTok’s size and more
Why Pinterest moved beyond CTR to understand ad engagement Relying on a straight click-through rate metric to understand how ads are resonating has its shortcomings, explained Pinterest engineers in a blog post. Those shortcomings include not accounting for ad position bias, users’ Save or Hide actions and brand awareness objectives. Instead, Pinterest explains, it developed […]
Ginny Marvin | Nov 16, 2020 at 8:30 am ET
Content
Social Shorts: Snapchat advertiser certifications, YouTube masthead ads go full CPM, more
Facebook Ads bugs unnerve advertisers Last week, more bugs beset a wide number of advertiser accounts and ads, causing temporary ad disapprovals and accounts being disabled. “This is the second widespread bug that we’ve seen impact Facebook campaigns in the last 4 weeks,’ said Zenia Johnson of 3Q Digital. Why we care. Advertiser frustrations over […]
Ginny Marvin | Nov 9, 2020 at 9:30 am ET
Content
More Facebook Ads bugs unnerve advertisers ahead of Black Friday, Cyber Monday
Will Snapchat and Pinterest benefit from advertiser frustrations?
Ginny Marvin | Nov 6, 2020 at 2:19 pm ET
Content
Social Shorts: TikTok teams with Shopify, Commerce ads dominate Facebook, LinkedIn users top 722 million
TikTok jumps into social commerce with Shopify TikTok’s advertising division TikTok for Business announced a global integration with Shopify Tuesday that makes it easy for Shopify merchants to promote their products on the short-form video social network. The two companies also announced #ShopBlack to amplify Black-owned Shopify merchants on TikTok. Why we care. This marks […]
Ginny Marvin | Nov 2, 2020 at 9:00 am ET
Content
Social Shorts: Snapchat’s rising ARPU, Facebook’s moves on Nextdoor, Instagram’s age controls
Snapchat’s North America ARPU shoots up Snapchat reported revenues increased 52% year-over-year to $679 million and average daily active users (DAUs) increased by 18% year-over-year to $249 million for the third quarter of the year. One stat that stood out to us in particular was the average revenue per user (ARPU) in North America. Overall […]
Ginny Marvin | Oct 26, 2020 at 9:00 am ET
Content
Social Shorts: Pinterest users index high on gift giving, TikTok’s brand safety solution, more
Pinterest users are heavy gift shoppers Compared to other social media, Pinterest users are the top spenders on gifts and holiday shopping. That’s among the findings from StatSocial which looked at the purchases of millions of U.S.-based users of Facebook, Instagram, Twitter, YouTube, Snapchat and Pinterest. It found that Pinterest users spend 39.2% more on […]
Ginny Marvin | Oct 19, 2020 at 10:00 am ET
Content
Social Shorts: Facebook attribution change on hold, Instagram gets more shoppable, turns 10
Scratch that: Facebook’s 28-day attribution window lives, for now In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. Gil David of Run DMG shared the news on LinkedIn, commenting “Facebook demonstrates that they do actually listen to advertisers.” He cited the company’s […]
Ginny Marvin | Oct 12, 2020 at 9:47 am ET
Amazon
Congressional report blasts Google, Apple, Amazon and Facebook as monopolistic ‘gatekeepers’ of the digital economy
Breaking up these companies will apparently be on the table.
Greg Sterling | Oct 7, 2020 at 2:21 am ET
Apple
Social Shorts: Snapchat reach campaigns, Facebook attribution change, TikTok downloads can continue
Snapchat pitches Platform Burst reach option for advertisers Snapchat is floating a new advertising offering called Platform Burst. The idea is to guarantee that “campaigns will reach at least 40% of their target audience 15 times” over a three or five day period, according to Digiday. Platform Burst campaigns can encompass different ad formats across […]
Ginny Marvin | Oct 5, 2020 at 9:00 am ET
Content
Social Shorts: Twitter ad engagement drops, Snap Minis launch, more brands pause Facebook Ads
Twitter ad engagement suffers. Snapchat user gains slow We’re starting to get a clearer picture of how the pandemic affected social platforms last quarter. This week, even as monetizable daily active users increased by a whopping 34% to 186 million, Twitter reported ad revenue fell by 23% year-over-year to $562 million in Q2 (total revenue […]
Ginny Marvin | Jul 27, 2020 at 8:00 am ET
Content
Social Shorts: Google’s ShopLoop, Instagram Shop overhaul, Snapchat brand pages
ShopLoop: Google’s mobile commerce experiment Google’s experimental lab Area 120 is out with a new e-commerce experience for mobile web that incorporates social feed engagement and video product demos common on YouTube. Shoploop features a feed of short (90-seconds max) videos from creators using or talking about products. Every post links out to the relevant […]
Ginny Marvin | Jul 20, 2020 at 8:00 am ET
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